25 Digital Marketing Degrees Online In 2025
25 Best Digital Marketing Degrees Online. When you earn your online Bachelor of Science (BS) in Marketing with a concentration in Digital Marketing, you develop the tools to master the mobile environment, specialize in social media and evaluate the metrics that lead to stronger campaigns.
Digital marketing isn’t about getting your advertisements in front of everyone. It’s about targeting a niche audience that’s most interested in your product or service. Through your specialized online degree, you’ll learn digital marketing strategies in a simulated environment that primes you for a modern business career.
There are two routes that lead to digital marketing, which one you pick will depend on your career goals. Read about both or click on the one you’re interested in to jump to that section. The types of online digital Marketing Degree Programs are: Marketing – General and Digital Marketing.
Contents
Digital Marketing Courses Online
Your digital marketing courses will expose you to the latest methods of capturing attention online. Courses may include:
- SEO vs. SEM: Understand the difference between organic and paid leads and traffic through the study of search engine optimization (SEO) and search engine marketing (SEM).
- Digital Analytics: Explore online advertising metrics, social media analytics and other approaches to digital marketing measurement.
- Mobile Marketing: Analyze mobile channels available to companies and how companies are using mobile as part of their marketing strategies.
- Digital Advertising: Examine the different types of digital and online advertising, including search-advertising strategies, social media marketing and inbound marketing.
What is a Digital Marketing degrees?
Digital Marketing degrees teach students how to promote the products, services, and brand of a business using online marketing channels, tools, and strategies. Students learn to create and implement campaigns, analyse customer behaviour, and how to set and evaluate personal and team KPIs (Key Performance Indicators).
Is the Online Digital Marketing Degree Program worth it?
Without a degree, your resume may not get beyond the resume robots and automated systems that HR departments use to filter candidate information into the right hiring manager’s hands. Online Digital Marketing degree program is designed to introduce students to new and emerging marketing technologies — and teach them how to apply those technologies to the rapidly evolving business landscape.
A Digital Marketing degree is worth it for many students. Management jobs are projected to grow at a rate of 5% in the next 10 years (Bureau of Labor Statistics). Common careers in this field include search marketing strategist, internet marketing consultant, SEO specialist, account executive, and communications manager.
You may be interested in this online bachelor’s degree program if you want to advance in your existing career track or take the first steps toward a career in marketing.
Digital Marketing Degree Salary
According to the Bureau of Labor Statistics, public relations managers make an average salary of $118,430 per year. Top earners can make anywhere between $165,340 and $208,000, depending on the type of company they are affiliated with. Digital marketing degree salaries vary depending on your skill level and the type of organization that you work for. Generally, you can expect to make less money when you first start out.
Top Universities Offering Digital Marketing Programs Online [Accredited]
Best Digital Marketing Degrees Online
1. Appalachian State University – BS in Communication – Advertising
Appalachian State University offers a Bachelor of Science in Communication, Advertising. It is an online program designed to explore a wide range of advertising topics required to make an engaging brand experience. It takes 6 semesters to complete, with 12 hours per semester. The program is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools.
2. Bellevue University – BS in Marketing
Bellevue University’s Bachelor of Science in Marketing online program trains students to use strategic data-driven marketing knowledge to solve business problems. It is offered 100% online and focuses on providing students with opportunities for hands-on practice and tackling real-world scenarios. Bellevue University is accredited by the Higher Learning Commission.
3. Granite State College – BS in Digital Media.
Granite State College offers a B.S. in Digital Media, an online program that combines technical skills in marketing and creativity in digital media. Courses include consumer behavior, design fundamentals, digital media production, and media and strategic communication. These courses are taught by professionals who are experts in their fields. Granite State College is accredited by the New England Commission of Higher Education.
4. Indiana Wesleyan University – BS in Marketing – Digital Branding, Advertising, and Promotions
Indiana Wesleyan University offers a B.S. Marketing program online and in a blended format. It is aimed to help students develop business analysis and problem-solving skills, use appropriate marketing communication methods, apply relevant marketing technologies, and integrate biblical values within the marketing environment. Indiana Wesleyan University is accredited as a whole by the Higher Learning Commission of the North Central Association of Colleges and Schools.
5. New England College of Business – BS in Digital Marketing
NECB’s Online Bachelor of Science in Digital Marketing trains students to develop in-depth knowledge and skills in web development, design, and advertising. Course emphases include web analytics, digital content, search engine optimization, email marketing, automated online tools, and viral marketing. New England College of Business is accredited by the New England Commission on Higher Education, Inc.
6. Oregon State University – BABA, BSBA – Digital Marketing
Oregon State University’s Digital Marketing option is offered under the Business Administration major. Currently, this option is provided through the university’s Ecampus and requires 24 credit hours. This program involves the mastery of digital marketing strategy, planning, design, and evaluation. Oregon State University is regionally accredited by the Northwest Commission on Colleges and Universities.
7. Post University BS in Marketing – Digital Marketing
Post University offers a Bachelor of Science in Marketing, which can be completed on campus or online. Graduates should be skilled in dealing with marketing strategy, target, research, communication, and business ethics. Courses are taught by professionals who have years of experience in the marketing field. Post University is accredited by the Connecticut Department of Higher Education and the New England Association of Schools and Colleges.
8. Regis University BS in Business – Marketing
Regis University offers an online Bachelor of Science in Business with a specialization in Marketing. The curriculum is based on the most current practices and trends in advertising, promotion, and digital marketing. Students are taught the ethical practice of business with a blend of real-world experiences. Regis University is accredited by the Higher Learning Commission.
9. Southern New Hampshire University: BS in Marketing – Digital Marketing
Southern New Hampshire University offers an online Bachelor’s Degree in Marketing. It trains students to effectively use digital marketing strategies and analytics, develop digital marketing plans, and maximize marketing opportunities. The program is efficient and flexible with its six 8-week terms, wherein students can work at their own pace.
10. University of Texas – Permian Basin: BBA in Marketing
The Bachelor of Business Administration in Marketing at the University of Texas – Permian Basin is a fully online program that teaches business fundamentals and best practices that students need to succeed in different professional marketing careers. Upon completing the program, graduates are expected to have the competence to become leaders in their fields. University of Texas – Permian Basin is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools.
11. Western Governors University BSBA in Marketing
Western Governors University’s Online Marketing Degree works to equip learners with the skills and knowledge needed to successfully thrive in the modern business world. The majority of the students complete this program within 36 months. They can exceptional support from faculty, who provide guidance and instruction every step of the way.
12. University of Wisconsin – Stout BS in Digital Marketing Technology
The University of Wisconsin – Stout offers a B.S. Digital Marketing Technology, which is delivered online or on-campus. The program applies an interdisciplinary approach to applied theory and hands-on learning. Students are trained in marketing research, creating web applications, evaluating processes, and using data to support user interaction.
13. University of Maryland Global Campus – BS in Digital Media and Web Technology
UMGC offers a Bachelor of Science in Digital Media and Web Technology, an online degree that is designed to unleash students’ creativity and skills in digital media and technology. Students are taught how to design and develop social media and web-based media to meet customers’ needs.
14. Strayer University BSBA – Marketing
Strayer University’s online Bachelor of Marketing allows students to explore skills and techniques in market research, product development, marketing communications, marketing channels, product management, promotion, and distribution. Core courses include Consumer Behavior, International Marketing, Management Concepts, Business Ethics, and Business Law.
15. Southeastern University – BS in Digital Media and Design
Southeastern University’s online degree in Digital Media & Design prepares students for jobs in the areas of graphic and web design, marketing, and communication. It is a 120-credit program that can be completed within 48 months. It includes 56 credits for general education courses, 37 credits for major courses, and 27 credits for electives. Southeastern University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
16. Regent University BA in Communication Studies – Internet and Social Media
Regent University’s Online Bachelor of Arts in Communication Studies – Internet and Social Media prepares students to communicate through various online platforms effectively. Students are trained to be proficient in writing for the web. They also explore how to use social media to connect with people and prospective clients.
17. Penn State World Campus – Bachelor of Design in Digital Multimedia Design.
Penn State’s Bachelor of Design in Digital Multimedia Design is an interdisciplinary program where students can learn to discover, develop, and deliver compelling designs through information technology. Courses include visual arts and design, information technology, and communication. To complete the program, students are required to complete 120 credits.
18. Old Dominion University – BSBA in Digital Marketing
The BSBA Digital Marketing at Old Dominion University is available on campus and online. It aims to build links for future generations of marketing professionals by preparing them for engaging and high-demand marketing careers. Some of the courses in the program are multinational marketing, internet marketing, and social media marketing.
19. National University BA in Digital Media Design
National University’s B.A. in Digital Media Design provides learners with hands-on experience using modern tools and technologies in the media arts workspace. The program is fully online, with 4-week classes – allowing learners to focus on one subject at a time.
20. Lindenwood University – BS in Social Media and Digital Content Strategy
Lindenwood University offers a B.S. in Social Media Content Strategy. It is designed to provide students with the necessary skills in creating, analyzing, and optimizing social media content. The program is available online or in a hybrid format, where students combine online classes with on-campus courses.
21. Liberty University BS in Strategic Communication – Social Media Management
Liberty University’s B.S. in Strategic Communication – Social Media Management is a fully online program with 120 credit hours. It is flexible, affordable, and high-quality. This degree course aims to train graduates in building relationships between companies and consumers through various social media platforms.
22. Harrisburg University of Science and Technology – BS in Management, Entrepreneurship, and Business Administration.
Harrisburg’s Online Digital Marketing Concentration trains students to understand broad categories of the digital marketing environment. They make links between digital marketing and marketing through traditional channels, analyze social media dynamics, create consumer engagement, and create analytics for all online platforms.
23. Franklin University – BS in Marketing
Franklin University offers a bachelor’s degree in Marketing, which trains students to demonstrate knowledge of general principles of marketing, marketing research methods, consumer behavior, marketing plan, and excellent oral and written communication. This program is available entirely online with affordable tuition fees and a Project-based curriculum. Franklin is fully-accredited by the Higher Learning Commission.
24. Colorado Technical University BSBA – Digital Marketing
Colorado Technical University’s online BSBA in Digital Marketing program works to equip learners with the fundamental skills and knowledge to leverage digital marketing platforms, including search engines and social media. It introduces students to the importance of modern media marketing tools, as well as developmental marketing structures and online business strategies.
25. California Baptist University – BA in Graphics Design and Digital Media
California Baptist University offers a Bachelor of Arts in Graphic Design and Digital Media. It is offered entirely online, with 48 required major units. The average time of program completion is 16 months. The university was ranked Best Online Bachelor’s Program by U.S. News & World Report.
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