Marketing Planner Career Path : Guide To Become a Marketing Planner
Marketing Planner Career Path : Guide To Become a Marketing Planner. If you’re interested in becoming a marketing planner, one of the first things to consider is how much education you need. Majority of marketing planners have a bachelor’s degree. Even though most marketing planners have a college degree, it’s impossible to become one with only a high school degree or GED.
When switching up your job search, it might prove helpful to look at a career path for your specific job. f you started out with the role of marketing manager you might progress to a role such as marketing director eventually. Later on in your career, you could end up with the title regional marketing director.
Contents
What is Marketing?
Marketing is an umbrella term for virtually everything in business. It involves developing the strategy behind any product or service, creating the tools to sell it, and bringing that product or service to people who want/need/use it.
What is the average salary for a marketing planner?
Marketing Planners in America make an average salary of $62,684 per year or $30 per hour. The top 10 percent makes over $87,000 per year, while the bottom 10 percent under $45,000 per year.
What Is The Career Path For Marketing?
1. Supervisor and Coordinator
The supervisor or coordinator will work with the marketing team to understand the company’s priorities or strategies drafted by upper levels and include these priorities in the marketing daily tasks. They can be Social Media Coordinators, Digital Marketing Supervisors, Product Marketing Supervisors, Brand Coordinators, etc.
2. VP of Marketing
When it comes to the vice presidency, there are not many variations on the marketing area than the title VP of Marketing or Marketing VP. After being a senior director, this is your next step. A Vice President of Marketing is the second-highest position in a company, but bear in mind that small companies usually don’t have these higher-level titles, but if so, it will be closer to a marketing director job responsibilities.
3. Manager
Marketing managers are the ones who ensure the KPIs and work have been done correctly by the marketing team. If the company is not a large corporation, they may be in charge of many marketing subareas at the same time. In case it’s a larger company, they may be able to take care of a smaller subdivision, such as SEO, Business Intelligence, Product, or Email Marketing.
4. Chief Marketing Officer
This is the top of your marketing career path. If you reach this point, you did it. The chief marketing officer or commonly known as CMO is at the top of the food chain. The CMO is the one who makes big decisions related to brand investments, budget, team hiring, and promotions. Besides, they keep a close connection with the C-Level team. Usually is the one who presents to stakeholders all marketing numbers and ensures the company’s marketing is healthy and gives total support to the corporation’s needs for growth.
5. An Intern
The marketing intern is where you would typically start your career in marketing. A marketing intern can provide support to a marketing department by doing simple daily tasks. Common marketing internships can be divided into four types which are:
- Branding.
- Social Media.
- Product Marketing.
- Digital Marketing.
6. Director
The director of marketing oversees the company’s marketing strategy. When the company grows in size, the number of products, or services, t starts creating more levels such as directors, VPs, and CMOS. Therefore, the director can either be responsible for one specific area as well, such as the Director of Search Engine Optimization (SEO).
7. Specialist, Assitant, and Associate
These are some of the titles to describe entry-level positions in marketing. Typically you will see jobs like Digital Media Specialist, Brand Associate, Product Marketing Specialist, Social Media Assistant, etc. And you can combine these titles with the subarea listed above.
How do I become a marketing planner?
Below can be all you need to start and create a successful Marketing Career Path:
1. Education
A marketing degree or Marketing qualification is essential because these courses will give you an insight into what marketers do in their work life. Marketing degrees also provide expertise in market research, consumer behavior, marketing strategy, advertising, public relations, sales management, finance, and economics.
2. Passion
If you don’t have a genuine interest in Marketing, trying this career path might not be fruitful. Marketing is never just a 9-5 job because there’s always something new happening everywhere. So marketers need to stay up-to-date with the latest news related to their field by following social media platforms like Facebook and Twitter, subscriptions to industry-leading magazines and newsletters, etc.
3. Respective skillset
The marketing career path requires excellent communication skills and presentation abilities. Marketing professionals need to be clear and concise when presenting their ideas to the target audience. The marketing field is growing as marketing professionals must help develop marketing strategies and create effective marketing plans for businesses.
4. Experience
Although experience isn’t mandatory to pursue this job, having one certainly makes your resume stand out. Marketing is all about convincing others with data analysis and market research. But if you have practiced this skill even in one of your projects, it makes a big difference. If you are just getting started with marketing, internships or practicum opportunities are always available.
Degree Programs and Certification in Marketing
Creating a Marketing Career Path usually requires a degree or certification from a marketing program. Some marketing jobs don’t require formal schooling but require relevant experience.
Degree
The following list provides examples of undergraduate degrees that can lead to marketing careers.
- Master of Business Administration (MBA) degree.
- Bachelor of Science (BS) degree in Marketing, Economics or International Business.
- Bachelor of Business Administration (BBA) degree.
- Bachelor of Arts (BA) degree in Journalism.
- Bachelor of Arts (BA) degree in Marketing.
Certifications
- Google Analytics Certification: Google Analytics Training course certification aims to train students on implementing analytics tools through practical examples using real data sets from multiple sources such as websites, mobile applications, or social media platforms.
- Content Marketing Certification: This professional certification program provides participants with marketing knowledge, tools, and best practices for developing successful content marketing strategies.
- Social Media Marketing Certification: Before beginning a career in marketing, it is crucial to have a foundation of marketing knowledge that can be used in marketing jobs across different marketing specialties.
- Google Adwords Certification: This will enable marketing professionals to understand better marketing channels and how marketing campaigns can use them to reach their target market.
Step by step Marketing Career Path
Step 1: Entry-level Job Titles for Marketing
College graduates or those who do not have previous marketing experience, an entry-level marketing job is the best way to break into the industry.
Average Salary: 45-$55k
Experience required: 0-2 years.
Entry-level marketing job titles:
- Project coordinator.
- Marketing coordinator.
- Account Coordinator.
- Event marketing specialist.
- Marketing Specialist.
- Social media coordinator.
- Event marketing coordinator.
Step 2: Marketing Manager
The next logical step in the career path is marketing management. Marketing managers establish, maintain, and evaluate marketing strategies. This role requires an additional character trait of leadership, as marketing managers have to orchestrate the execution of the marketing strategy and establish processes, while nurturing entry-level employee growth.
Average Salary: 60-$75k
Experience required: 3-4 years.
Marketing career path Job titles:
- Promotions manager.
- Brand manager.
- Product marketing manager.
- Social media manager.
- Sales manager.
- Advertising manager.
- Public relations manager.
- Community manager.
Step 3: Director of Marketing – Marketing Career Path
The director of marketing focuses on the marketing strategy itself. After receiving research and reports from marketing managers that detail market conditions, customer data, and the competitor activities, marketing directors adjust the overall strategy with the aim of fulfilling business goals.
Experience Required: 6-7 years
Average Salary: 80-$110k
Marketing career Job Titles:
- Director of Media.
- Director of Public Relations.
- Director of Marketing Research.
- Director of Marketing Analytics.
- Director of Advertising sales.
Step 4: VP of Marketing
The Vice President of Marketing role requires a mixture of leadership, technical, and business skills. Frequently acting as a spokesperson for the company, the VP of marketing is also required to work across departments within the company with the goal of bridging any gaps and strengthening the company’s products and/or services.
Average Salary: 120-$210k
Experience Required: 12-14 years.
Job Titles:
- VP of Digital Marketing.
- VP of Brand Development.
Step 5: Chief Marketing Officer – Marketing Career Path.
The Chief Marketing Officer, or CMO, is the most senior marketing position. The modern-day CMO does not have a generic, one-size-fits-all background. They are responsible for heading all areas of marketing, including developing, planning, and overseeing the execution of all marketing initiatives.
Average Salary: 150-$320k
Experience required: 20+ years.
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