Is Marketing A Good Major For You To Study?
Is Marketing A Good Major For You To Study? Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with one another. Marketing is a great major for anyone interested in learning about strategies, methods, and procedures to help businesses incease revenue through different products and services.
A marketing degree can also help you understand human psychology and why people buy from particular brands over other ones. A marketing major may be a good fit for you if you’re looking for a course of study that blends creativity and strategy, and prepares you to join an in-demand industry with a number of pathways.
Marketing major salaries
Graduates with a bachelor’s degree in marketing earned a median annual salary of $54,500 USD in 2020 [1]. Marketing is a high-growth career, with opportunity for advancement. Mid-level careers in marketing in the US pay a median of $73,304, while those who advance to the executive-level make a median salary of $111,098.
Is marketing a good major?
Yes. Because it’s not limited to any specific industry. Many different kinds of companies need marketers to help drum up interest in their branding, products, and services. A marketing degree can also help you understand human psychology and why people buy from particular brands over other ones. With a degree in Marketing, you may find employment in nearly any industry, in businesses large or small. Your skills may be valuable and in-demand wherever you go.
A marketing degree also allows you to learn both technical and soft skills. From analytics and doing competitor research to communication and creative strategy, a degree in marketing will teach you how to recognize client needs and create initiatives to address them.
Common entry-level careers for marketing majors include:
- Social media marketer.
- Junior business analyst.
- Field marketing coordinator.
- Sales representative
- Marketing assistant
- Communications assistant
- Digital marketing strategist.
Reasons Why You should choose marketing as a major?
1. Your skills are always in demand
A degree in marketing ensures that you know how to communicate effectively and think creatively, invaluable skills in today’s job market. College graduates with strong communication and computer skills have the best career prospects and greater opportunities for career advancement. Marketing students develop critical research, analysis and problem-solving skills that can be applied to marketing careers in sales and advertising.
2. Marketing is a diverse career choice.
As a marketing student, you’re exposed to a variety of different subject areas and disciplines. For example, marketers need to understand basic business principles as well as elements of psychology to understand consumer behavior. Marketing graduates are able to apply their skills to a variety of different tasks, such as developing advertisements, creating websites, writing content, handling consumer research and/or leading marketing strategy.
3. The future of marketing is digital.
Digital technology is changing the way that we interact with our world, and that includes the way consumers engage with companies and brands. Successful marketers are both analytic and creative since they use data to understand consumer behavior, develop brand strategy and make informed marketing decisions. It’s also important for marketers to understand how to leverage technology to motivate and engage consumers.
The Various disciplines of marketing
- Sociology: The social aspects of human transactions and communication.
- Economics: How marketing creates wealth and value.
- Business: How companies have historically achieved marketing goals.
- The Arts: How images, music, and other sensory stimuli constitute marketing.
- Psychology: How and why humans are influenced.
- Neuroscience: The role the brain plays in consumer behavior.
- Technology: How new technologies help or hinder marketing goals.
Best Marketing majors to study
1. Bachelor’s in business with a marketing concentration
Given the close relationship between marketing and business, some institutions offer marketing as a concentration, folding it into the larger course of study for a Bachelor of Science in Business. This marketing major could be a good fit if you’re interested in developing a foundational knowledge of business strategy, while rounding that out with marketing courses focused on customer behavior, markets, advertising, and more.
3. Bachelor’s in advertising and public relations
Another popular marketing major is advertising and public relations, which delves into introductory marketing subjects while emphasizing communications, public relations, and media strategy. This marketing major could be a good fit if you’re interested in learning about key marketing strategies and applying them to a company’s communications, public relations, and media (both traditional and social) needs.
2. Bachelor’s in marketing
A Bachelor of Science in Marketing touches on a little bit of everything related to marketing: business, finance, advertising, sales, and communications. This marketing major could be a good fit if you’re interested in gaining a foundational understanding of all subjects related to marketing, as well as learning marketing specific topics to help you advance in newer areas, such as digital marketing and social media marketing.
List of Marketing Major Career Paths / Jobs
- Digital Media Director.
- Digital Marketing Specialist
- Director of Internet Marketing.
- Director of Web Analytics
- Account Executive.
- Admissions Representative
- Public Relations Representative.
- Sales Manager.
- Web Marketing Manager
- Brand Manager.
- Copywriter
- SEO Manager
- Social Media Coordinator.
- Event Planner.
- Fundraiser
- Market Research Analyst
- Media Planner
- Production Manager
- Promotions Coordinator.
Majors or a minors to complement your Marketing education
A double major or a minor may provide valuable training as well as give you leverage when applying for jobs in a competitive market. You should also know that as a Marketing professional, you will likely need to update your skills periodically, especially as technology advances.
Popular Majors or a minors are:
- Communications
- Computer Science.
- Social Media Analytics.
- Statistics.
- Consumer Psychology.
- Accounting / Finance
- Advertising.
- Business / Business Administration.
- Graphic Design
- International Business.
Earning a marketing degree is about much more than learning about advertising or selling. Along with knowledge of basic marketing principles and constructs, a successful marketing professional couples an ability to determine strategy with an ability to communicate those ideas in a compelling way. In addition to deep knowledge of the profession, a successful marketer must have an understanding of the other business disciplines because they work cross-functionally across an organization.
Can You Learn Marketing on Your Own?
Yes, it is absolutely possible to learn marketing on your own through self-study. Marketing is a broad field with many facets, but the core concepts can be grasped through reading books, taking online courses, following marketing thought leaders on blogs/podcasts, and gaining hands-on experience such as running campaigns on social media. With discipline and persistence, an individual can gain a well-rounded education in marketing topics like positioning, branding, advertising, content marketing, and analytics. Practical experience is important too, so doing projects for real brands or products can accelerate learning. Overall, marketing lends itself well to self-directed learning if you are motivated to put in the work.
Recommendation
- Marketing Planner Career Path : Guide To Become a Marketing Planner
- Is Marketing A Hard Major In High School – College.
