Guinness Cameroon S.A. (Diageo) jobs for Marketing Director

Guinness Cameroon S.A. (Diageo) jobs for Marketing Director.

Guinness Cameroon is one of the leading premium drinks company in Cameroon. Guinness Cameroon S.A. (Diageo) jobs for Marketing Director. GCSA is also one of the world’s largest Guinness market by volume. kamerpower.com

a) Financial

Manage A & P and innovation.

b) Market Complexity

• GCSA vision is to be the proud company with committed and enabled people working in trust and striving for excellence.
• GCSA has a large portfolio across beer, spirits, RTD and malt drinks with innovation as a key platform for success locally.
• The company has set ambitious growth target in order to access market leadership within the next 5 years.
• Market is very competitive with three other major players in the beer and CSDs market and other industries such as mobile phones companies that also exercise a pressure on the consumer disposable income.
• With the market expected to grow, it’s imperative to develop new portfolio and innovation strategies, establish new way of working within the business and Pan Africa and execute brilliantly to achieve the strategic plan targets.
• The Director of Marketing leads the brand and innovation agenda and engages GCSA executive committee and their teams as well as the central brand teams. He will also be directly responsible of a team of about 20 people.

c) Leadership and Functional Responsibilities

Leadership:

Win through execution

• Leads team to deliver powerful GAME plans, effectively balances short and long term performance delivery
• Has the ability to face reality and take tough decisions about the products, costs and people to deliver sustainable results.

Shape the future

An insatiable curiosity to identify new opportunities based on a clear understanding of how to grown & win in the marketplace. That is demonstrates strategic thinking, commercial insight, inquisitiveness, imagination and executional excellence.

Inspire through purpose

• Need to have the potential to establish himself as a well respected coach that inspires its teams and is able to create good conditions where ideas flourish, execution impact is a focus and people feel rewarded and growing.
• Strong leadership within executive team to help drive a culture and a consumer driven organization.
• Positive mind set and strong influencing skills.

Invest in Talent

Demonstrates the desire & ability to develop people, Is inclusive & leverages diversity, builds bridges through influencing, develops oneself & coaches others on performance, values & unleashes talent, builds high performance teams.

Functional:

Strategic Penetration

• Leads team to deliver powerful GAME plans, effectively balances short and long term performance delivery.
• Exceptional at identifying critical issues, and balances intuition and data to reach breakthrough solutions and action plans.
• Champions search and spin initiatives across brands and markets.

Consumer Insights

• Inspires the use of powerful insights to drive all strategies.
• Settles only for penetrative understanding.
• Instills consumer curiosity throughout the business.

Motivating & Inspiring Agencies & Cross-functional Teams

• Creates visibly high performing relationships.
• Employs a range of solutions to overcome barriers, and engenders ownership in the group.
• Motivates the team to have a ‘one team’ mindset. Unlocks growth-driving creativity through exemplary management of 3rd parties.

Consumer Driven Strategy

• Understands the links between the market, consumers and Guinness Nigeria brand strategies.
• Takes strategic view of brand opportunities, input to strategic options & supports a strategy firmly rooted consumer insights & business analysis.

Marketing Judgement

• Is consistently outstanding at spotting, articulating and evaluating ideas vs. executions in creative work.
• Has deep and instinctive judgment on what works for the consumer and how to harness that for brand growth. Inspires and coaches others to understand what works for the consumer.
• Has proven ability to generate world-class marketing campaigns.

Commerciality

• Balances commercial, customer & consumer motivations to deliver out-standing results.
• Shows outstanding commercial edge and ruthless prioritisation to improve brand performance.
• Anticipates developments with customers and develops effective strategies to map joint growth.

Excellence in Execution

• Provides leadership to the business on demanding world-class standards across functions.
• Ensures all proposed Brand activity conforms to the Diageo Marketing Code.
• Expert in DWBB.

Purpose of Role

• To grow Guinness Cameroon NSV and CAAP ahead of the competition through transformational leadership.
• To develop and drive the brands and innovation strategy to achieve market growth, value and equity aspirations.

Top 3-5 Accountabilities

• Effectively lead and manage the Marketing agenda and NSV/TP goals for GCSA.
• Design, implement and evolve brand strategies in order to achieve targeted profit (market share and volume objectives).
• Continually identify and quantify new growth opportunities for Guinness Nigeria based on consumer insights.
• Provide Marketing expertise and commercial drive to the GCSA executive team and business.
• Formulates ambitious & innovative marketing strategies which deliver increasing Economic Profit for GCSA
• Strategic partner with Sales to ensure excellent execution of Game plans
• Grow relationships with the trade & develop direct & personal understanding of the Cameroon market place, in order to keep Diageo at the leading edge of market presence.
• Contribute significantly in spreading DWBB culture through GCSA.

Qualifications and Experience Required

• Extensive relevant experience, including ten or more years in a senior management position in consumer marketing
  Degree or MBA qualifications in relevant discipline (Business/Commerce or preferably Marketing and Communications).
• Experience in communication and innovation development with a sound track record of successes will be required.
• Able to shape and influence future strategy in order to redefine the market, take industry leadership and “change the game”
• Excellent communications skills in both English and French is required.
• Numerate and financially literate.
• Problem solving skills with the ability to propose creative solutions.
• Action orientated and hands on approach with suppliers, partners and within Diageo.
• Knowledge of Cameroon specifically and Africa market in general is an advantage.

Barriers to Success in Role

• Inability to influence and engage others and deliver alignment.
• Lack of judgement – inability to make the right trade-offs.
• Perspective and focus imbalances towards own functional background.
• Low personal impact leading inability to provide emotional leadership.
• Lack of integrity.

Flexible Working Options

• Role based in Douala but requires frequent travelling in and outside the country.

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Guinness Cameroon S.A. (Diageo) jobs for Marketing Director.